Marketing & growth
Strategy, branding, omnichannel campaigns, content, analytics. B2B and SaaS. From positioning to the daily work alongside sales.
Marketing · Manufacturing · Code
I connect the workshop to the system.
I'm Lukas — a marketing lead and maker from Kaunas. I work where physical manufacturing meets digital systems and AI: from custom orthopedic footwear and 3D printing to the tools I vibecode myself.
- 0
- years in marketing
- 0
- market countries
- 0
- business divisions
- ∞
- tools built myself
↳ shoe last · param.
→ manufacture
ø digital
scroll ↓
01 / About
A strategist who
builds it all himself
I've worked in marketing for more than a decade, but I never felt like „just a marketer". What interests me most is where an idea has to become something tangible — a product, a tool, a system that actually works.
Today I lead marketing for two related Lithuanian companies: Ortho Baltic — a maker of custom orthopedic footwear and carbon-fibre orthoses, and Smart Factory — professional MJF/SLS 3D printing services in Europe. My days move between product development, digital marketing, business analysis and technical execution — often on the same day.
When a tool is missing, I build it myself: from Three.js 3D configurators to Python scripts and AI-powered workflows. The same principle holds away from the screen — home renovation, metal, wood, sugi ban charred timber, cooking outdoors. I like to understand the material I work with.
Together with my mum Vilija I founded Refurpurp — a sustainable fashion label where we remake vests by hand from second-hand materials.
02 / What I do
What I do
Manufacturing & digital
A bridge between 3D printing / manufacturing and digital systems — product positioning, configurators, pricing tools, and improving SaaS platforms (UI/UX).
AI & tools
AI-powered workflows and automation: image and video generation for content, OCR and document digitisation, internal tools that save the team's time.
Craft & making
TV directing, scriptwriting, design — and hands-on work: wood, metal, sugi ban, construction. That's where the intuition for how things actually work is born.
03 / Work
What I've built
Ortho Baltic AI platform for generating shoe lasts. I built the wizard UI logic, the product configuration system and the surrounding product communication.
/01An industrial 3D-printing content system. I created the LinkedIn content library, B2B display ads and AI image/video workflows. The focus — content that sounds human, not like AI.
/02Interactive product configurators. Material editing, swapping components, texture projection, AR/VR — many iterations over the year.
/03Practical tools for manufacturing. MJF/SLS pricing calculators, measurement tools, OCR workflows for documents, a GIF compression tool, and assorted HTML/Python utilities.
/04A sustainable fashion label with my mum Vilija. Vests remade by hand from second-hand materials + the brand and website.
/0504 / Experience
The road here
- 2022 — present Head of Marketing Ortho Baltic & Smart Factory
- 2019 — 2022 Marketing Project Manager Hegelmann Group · 18 countries Brands: Hegelmann Logistics · Autotransporte · Special Transporte · USA · Express Heroes
- 2017 — 2019 Producer / live director TV & creative projects
- 2015 — 2019 Freelance websites, brands, marketing
- 2016 — 2017 Owner / manager „Gera Kokybė Veža"
- 2014 — 2015 Marketing Project Manager Senukai
Education · 2009 — 2013
ISM University of Management and Economics
05 / Skills
The toolkit
Marketing & growth
Strategy · branding · omnichannel campaigns · content · events & conferences (4–7/yr) · SaaS UI/UX improvement
Analytics
Power BI · IBM SPSS · data & results analysis · budget planning
Building (dev)
HTML / CSS / JS · Three.js · Python · AI workflows · web / CMS
Design
Adobe Photoshop · visuals · advertising · banners
Craft
Welding · wood · metal · sugi ban · construction & renovation
Languages
Lithuanian (native) · English (working)
06 / Beyond work
The same person
after hours
A lot of what I'm good at at work came from my hobbies — and the other way round.
- TV & scriptwriting — I've directed live broadcasts, tours and events.
- Skateboard / longboard — movement and balance.
- Outdoor kitchen — cooking over fire.
- Wood, metal, sugi ban — renovation and hands-on work.
- Painting & murals — hand-painted art straight onto the walls at home.
- Tree-planting event — I've created and run it for 6+ years.
- Mountains — long walks where the weather does the talking.
07 / Let's talk
Got an idea in manufacturing,
marketing or AI?
Drop me a line — I love projects that connect the physical and the digital.